About AgoraNatura

AgoraNatura is Germany's first online marketplace for certified nature conservation projects. Since October 2020, AgoraNatura has enabled anyone who manages land and wants to implement a nature conservation project to finance it via crowdfunding or through partnerships with companies. Private investors and companies can specifically promote biodiversity and nature services through the purchase of nature conservation certificates. In order to ensure the ecological impact of the projects, each project is externally audited by the Natureplus-Standard certified. 

Graphic on AgoraNatura

The concept

AgoraNatura is an independent mediation platform. Here, projects of different environmental organisations and actors from all over Germany present themselves. They state their nature conservation goals, the necessary measures and describe the positive effects on biodiversity and nature services expected as a result. These expectations are illustrated in the flower. The providers themselves also determine the appropriate price for their project. A review process according to the Natureplus-Standard ensures that the measures described are target-oriented and meet scientifically sound quality criteria.

Investors support the certified projects by purchasing nature conservation certificates. One certificate stands for 100 marea and a project duration of one year. A project can only be implemented if all its certificates are purchased. Otherwise, the money is automatically returned to those who have already invested. The providers themselves determine how long a project can be financed, but for a maximum of 6 months. 

Background

AgoraNatura was created as part of a research and development project funded by the BMBF and BMU/BfN (2015-2021). Scientists from various disciplines from the Leibniz Centre for Agricultural Landscape Research (ZALF) e. V. and the University of Greifswald and active nature conservationists of the German Environmental Aid (DUH) e.V. and of the German Association for Landscape Conservation (DVL) e.V. have jointly developed the online marketplace, supported by other external experts.

2021 to 2023, AgoraNatura was awarded the ZALF  and about the project FABulous Farmers funded by Interreg North-West Europe.

Since 2024, AgoraNatura has been operated by AgoraNatura e.V.i.G. - a cooperation of partners from nature conservation and agriculture:

AgoraNatura project area in the Ferbitz quarry
Discovery Days 2019: AgoraNatura staff visit the areas of the first successfully financed projects together with investors and providers. © K.Karkow