AgoraNatura is an online marketplace for certified nature conservation projects. We created this site so that more people can collaborate to drive conservation action in their region. Here farmers meet interested businesses, and landscape conservationists meet bee-enthusiasts. Together, they invest in a landscape with greater biological diversity and ecosystem services. While one half invests their actions on the land, such as sowing seeds, landscape planning or rewilding, the other half invests with financial support. Together, both parts create additional nature conservation areas with measurable added value.
AgoraNatura is an independent mediation platform. Here you can find projects from various environmental organisations and stakeholders from all over Germany. They state their nature conservation goals, necessary measures and describe the resulting positive outcomes for biological diversity and ecosystem services. These expectations are visualised in the blossom. Land users themselves decide what price is reasonable so that their project can be successfully implemented. Each project is evaluated using the Naturplus-Standard, which assesses the viability of the described measures and makes sure that the quality of the project aligns with science-based criteria.
Investors support the certified projects through their purchase of nature conservation certificates. One certificate represents an investment of 100 m2 for one year of the project’s duration. A project can only take place if all nature conservation certificates are sold. Should this not be the case, investors who have already made a payment will automatically receive a full refund. The funding period of a project is defined by the land users themselves (max. 6 months).
Scientists from various disciplines at the Leibniz-Centre for Agricultural Landscape Research (ZALF) and the Universität Greifswald, as well as active nature conservationists from Environmental Action Germany (Deutsche Umwelthilfe, DUH) and the German Association for Landscape Conservation (Deutscher Verband für Landschaftspflege, DVL), co-developed the online marketplace, assisted by other external experts. Part of the team were:
Prof. Dr. Bettina Matzdorf
AgoraNatura grew from a publicly funded project proposal (2015-2021). Through the funding many of the costs, such as project certification, are covered and do not yet have to be paid by users of the platform (more details on this can be found in our FAQs). Since web features and page contents are continuously being developed, your feedback would be much appreciated.
The project was financed by BMBF and BMU/BfN.